In December 2004, I officially entered the workforce. After facing a series of initial setbacks, I landed a job as a trainee sales representative at a variable frequency drive (VFD) manufacturer. The company enforced a rigorous selection process: candidates had to undergo intensive training and pass strict evaluations before being hired.
Around 100 candidates started in my cohort. The setup felt just like school—classes ran from 8:30 AM to 6:00 PM daily, with lunch provided. We were immersed in product specs and negotiation tactics, regularly role-playing scenarios as buyers and sellers. Over three and a half months, some trainees quit, while others were let go. In the end, only 9 out of the original 100 made the cut. I was one of them.
My instructor later confessed that I was almost disqualified. Why? Because I absorbed technical details and responded so quickly that management suspected I was an industrial spy sent by a competitor! It was a nerve-wracking revelation, but looking back, it proved I was built for this industry.
Trial by Fire in the "Furnace City"
Upon graduation from training, I was assigned to the Sichuan branch. A married colleague whose home was in Sichuan asked if I would swap placements with him—he had been assigned to Wuhan, far from his family. As a single young man ready to take on the world, location made no difference to me; even if it had been the United States, I would have gone without hesitation. So, I packed my bags for Wuhan.
Arriving in Wuhan in 2005 alongside another married colleague, we faced daunting conditions. Our base salary was just 800 RMB (~$110 USD) per month, with an optional 300 RMB allowance for business expenses. While basic housing and utilities were covered by the branch, meals were entirely on us. With zero existing client leads, our only option was cold-calling from thick printed Yellow Pages directories. We dialed 200 to 400 numbers every single day; the vast majority were disconnected or wrong numbers.
Wuhan is famously known as one of China’s "Three Great Furnaces" due to its blistering summer heat. Carrying heavy paper catalogs, we pounded the pavement in Hanyang's industrial districts under the scorching sun—so hot that I felt the soles of my shoes softening against the asphalt. This intense grind continued for nearly three months without a single deal.
> "Then came a morning around 7:00 AM. My phone rang: 'Mr. Xiong wants you to come over and sign the contract,' said the caller from Wuhan Organic Chemical Co., Ltd. I leapt out of bed with pure joy. I had closed my very first order! That burst of excitement stayed with me for a very long time."
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From Broad Sales to Deep Focus: The 13-Year Busway Journey
In 2006, after a full year selling VFDs, I moved into sales for cable tray systems. A year later, I transitioned to selling excitation equipment for a power technology manufacturer. Yet, despite steady performance, I still felt a missing sense of long-term purpose.
In 2008, I took the plunge and established my first business. It was primarily a trading firm where I attempted to sell everything I had accumulated experience in—VFDs, cable trays, and excitation units. Lacking strategic focus, our small team worked exhaustingly hard in constant chaos without generating meaningful profits. Sometimes, we even operated at a loss.
I vividly remember taking on a VFD repair job. Because our office was located on the 16th floor, we manually hauled the heavy industrial equipment all the way from the client's factory up to our office. In the end, we failed to fix it, had to carry it all the way back to the factory, and I injured my hand in the process. It was a sobering lesson in the perils of being a generalist without technical dominance.
After years of grinding and learning from failure, we refocused our strategy and established our current company in 2013: Sichuan Danchen Power Equipment Co., Ltd. We eliminated every unspecialized and low-margin product line. We decided to focus on one thing and master it completely: Busway Systems.
That marked the beginning of a 13-year journey dedicated to the research, development, and manufacturing of high-performance busducts. We evolved from basic air-insulated busways to compact insulated systems, extending our current capacities from 400A to 6,300A, and recently pioneering ultra-high current single-line systems from 20,000A to 40,000A for modern high-density power demands.
> The Philosophy Behind Cold Steel:
> People often ask me: "How do you stay passionate about cold, heavy industrial hardware for over a decade?" My answer is simple: I don't just see metal and copper—I see the human connections behind them. I treat every customer as a lifelong friend. Even if a deal falls through, gaining a true friend in the industry means no effort is ever wasted. That is how you sustain passion for the long haul.
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Solving the Salesperson's Dilemma: Building a Fair Enterprise
Reflecting on my years as a field salesman, I realized a fundamental flaw in traditional sales models: the moment a salesperson leaves a company or industry, their client network resets to zero.
When salespeople are young, they possess energy and drive, but lack experience, capital, and network. By the time they reach 50 or 60, they have acquired vast industry experience and relationships, but may lack the physical stamina for relentless travel. If they step away from sales, years of hard-won client relationships vanish instantly. This creates a persistent sense of vulnerability and insecurity, pushing driven sales professionals to seek independence and start their own companies.
When I became an enterprise founder, I was determined to resolve this issue for my team. I established a transparent, long-term incentive structure:
* Client Attribution Tracing: Ensures that salespeople continue to receive recurring financial rewards from client accounts they originally developed, even over extended lifecycles.
* Distributor Channel Binding: Allows sales managers to build and lock in distributor networks, guaranteeing long-term revenue sharing.
Many salespeople hesitate to share client leads because traditional corporate structures offer one-off commissions without long-term protection. By offering institutional security and equity in their efforts, our team members are no longer just employees selling products—they are internal partners building their own sustainable assets within our platform.
Conclusion
Why do sales professionals make exceptional entrepreneurs? Because they have walked the toughest roads, endured the scorching heat, faced relentless rejection, and intimately understand both market dynamics and human nature.
Transitioning from a frontline sales representative to the founder of a specialized manufacturing enterprise taught me that true business leadership isn't just about selling products—it's about building systems that protect and empower the people who drive the business forward.
Email: fmao732@gmail.com
Add: Tanghu East Road, Shuangliu District, Chengdu, Sichuan, China